Open AccessPhotographic Representation Of Women Athletes In The Indian Print Media During The 2020 Tokyo Olympics Games: A Study Of Select Indian English Daily Newspaper The Hindu
Author(s) -
Yasir Ahmed
Publication year - 2022
Publication title -
journal of multidisciplinary cases
Language(s) - English
Resource type - Journals
ISSN - 2799-0990
DOI - 10.55529/jmc.22.1.9
Subject(s) - newspaper , hinduism , representation (politics) , athletes , print media , sign (mathematics) , history , advertising , gender studies , media studies , visual arts , sociology , art , medicine , law , political science , mathematics , religious studies , politics , physical therapy , philosophy , business , mathematical analysis
Content analysis of 347 photos from the Hindu newspaper was conducted from 23rdJuly to 10th August. The aim was to add new knowledge in understanding the sportswomencoverage and the space they are given in the visual form in Indian print media. Previousstudies have documented firm growth in the visual representation of female athletes especiallyin mega-events, as (Lee, 1992) found 26% female photos, 27% (Alexander, 1994), Pringle,Richard, and Sandy Gordon, 1990, 37%, (Pedersen, 2002) 32%, 43% (Vincent, 2004) 39%(Vincent, Inworld, Johnson and Massey, 2003) and 42% (King, 2007). This study shows thatonly 35.2% coverage was given to women athletes which is not good sign, looking at theprevious studies, where a study growth was demonstrated