Open AccessRestraining Effects Of Mobile Wallet Payment Adoption: Coimbatore City
Author(s) -
D Gayathiry,
K Poorna
Publication year - 2021
Publication title -
journal of corporate finance management and banking system
Language(s) - English
Resource type - Journals
ISSN - 2799-1059
DOI - 10.55529/jcfmbs.11.42.48
Subject(s) - government (linguistics) , payment , the internet , language change , embarrassment , business , advertising , prime minister , test (biology) , marketing , finance , political science , law , computer science , psychology , politics , art , social psychology , philosophy , linguistics , paleontology , literature , world wide web , biology
Digital India is the flagship strategy of the Government of India. This proposal was initiated on 1st July 2015 by Prime Minister Mr.Narendra Modi, with an idea to transform India into a digitally authorized society and knowledge economy. Internet has wrapped up everyone's imagination and still continues to go forward in India. There is a stable desire to keep tempo with internet trends. Further, there has been a rise in adoption of new technologies, embarrassment of digital street like M-Wallets etc., On 8thNovember 2017, the Government of India announced the demonetization of Rs. 500 and Rs. 1000 notes, to control black money, corruption and terrorism. During 2015-16 to 2021-22, usage of smartphones and mobile internet access will lead to growth of e-commerce sector together with increasing disposable of incomes. The study is based on 370 valid responses received through a structured questionnaire. Data collected was analyzed by using statistical tools like Kruskal Wallis Test, One-Way Anova and Factors Analysis . Demonetization drive of government of India has contributed immensely towards awareness, usage and acceptance of online payment.