Open AccessA Review Paper on Digital Advertising
Author(s) -
Mr. Pooran Singh,
Jitendra
Publication year - 2021
Publication title -
international journal of innovative research in computer science and technology
Language(s) - English
Resource type - Journals
ISSN - 2347-5552
DOI - 10.55524/ijircst.2021.9.6.17
Subject(s) - advertising , online advertising , the internet , digital marketing , product (mathematics) , meaning (existential) , digital ecosystem , business , native advertising , advertising research , digital media , marketing , computer science , world wide web , knowledge management , mathematics , psychology , geometry , psychotherapist
Despite the constantly increasing spending on digital advertising, the efficiency of the ecosystem's operating is becoming more apparent. This is because just a tiny portion of the money spent by businesses on different kinds of digital advertising yields the desired outcomes. In today's corporate world, the term "digital marketing" is a buzzword. Because of its cost efficiency, digital advertising, which is a small portion of it, has become the most frequently discussed and worked on. Communication between the customer and the seller has taken on a completely new meaning in the internet era. As more individuals become computer aware, the internet is developing as a powerful advertising medium. The purpose of this article is to explain the efficacy of digital advertising in terms of generating awareness, interest, and preference, as well as giving product information and encouraging purchase. The most popular ad formats is also explained. Consumers consider digital advertising to be helpful and interesting, according to the research.