Open AccessPreliminary Qualitative Analysis and Implications of Wood Products Perception on Social Media
Author(s) -
Jana Šujanová,
Renata Nováková,
Gabriela Pavlendová,
Dagmar Cagáňová,
Natália Canet
Publication year - 2020
Publication title -
drvna industrija
Language(s) - English
Resource type - Journals
eISSN - 1847-1153
pISSN - 0012-6772
DOI - 10.5552/drvind.2020.1962
Subject(s) - social media , lexicon , presentation (obstetrics) , automotive industry , qualitative analysis , qualitative research , perception , engineering , business , psychology , sociology , computer science , artificial intelligence , world wide web , social science , medicine , neuroscience , radiology , aerospace engineering
The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.