Open AccessMarketing Communications Strategy in Advanced and Emerging Markets: An International Comparison
Author(s) -
Gary Knight,
Richard Fletcher
Publication year - 2022
Publication title -
journal of comparative international management
Language(s) - English
Resource type - Journals
eISSN - 1718-0864
pISSN - 1481-0468
DOI - 10.55482/jcim.2022.32905
Subject(s) - emerging markets , extant taxon , relevance (law) , marketing , marketing communication , business , international marketing , empirical research , marketing management , scale (ratio) , industrial organization , economics , political science , geography , philosophy , cartography , finance , epistemology , evolutionary biology , law , biology