Open AccessMODELLING, RECOMMENDATION AND ANALISYS OF DEMAND PLANNING IN FMCG
Author(s) -
B. Bakytbek,
A. Bektembayeva
Publication year - 2021
Publication title -
ķazaķstan-britan tehnikalyķ universitetìnìņ habaršysy
Language(s) - English
Resource type - Journals
eISSN - 2959-8109
pISSN - 1998-6688
DOI - 10.55452/1998-6688-2021-18-4-20-25
Subject(s) - fast moving consumer goods , supply chain , profit maximization , profit (economics) , maximization , supply and demand , business , demand forecasting , computer science , operations research , marketing , operations management , economics , microeconomics , engineering
Most of the fast-moving consumer goods companies (FMCG) have two main targets in order to become successful on the market. First, it is profit maximization and the second one is cost optimization or minimization. If the company can hold those two key performance indicator (KPIs) in balance, it has all the odds to be competitive and successful in the field of operation. Supply Chain (SC) team and in particular Demand planning (DP) plays a crucial role in achieving those targets mentioned above with help of recommendation modelling systems. Demand planning team are those who can translate business needs into meaningful and measurable numbers for Supply Chain keeping healthy inventory level and delivering the goods that needed with the best freshness and availability possible. Further, we will describe and analyze how to achieve better results vs. current solutions on specific company called PepsiCo via modelling and analyzing Demand Planning in FMCG sector overall.