Open AccessIDENTIFYING CUSTOMER BUYING PATTERNS USING MARKET BASKET ANALYSIS
Author(s) -
K. Rakhmanaliyeva
Publication year - 2021
Publication title -
ķazaķstan-britan tehnikalyķ universitetìnìņ habaršysy
Language(s) - English
Resource type - Journals
eISSN - 2959-8109
pISSN - 1998-6688
DOI - 10.55452/1998-6688-2021-18-3-95-101
Subject(s) - apriori algorithm , affinity analysis , customer value , association rule learning , value (mathematics) , set (abstract data type) , business , marketing , computer science , customer lifetime value , data mining , customer retention , machine learning , economics , microeconomics , service (business) , profit (economics) , programming language , service quality