Open AccessEnhancement of Enterprise Competitive Predominance Based on Data Mining
Author(s) -
Jie Ni
Publication year - 2008
Publication title -
modern applied science
Language(s) - English
Resource type - Journals
eISSN - 1913-1852
pISSN - 1913-1844
DOI - 10.5539/mas.v2n3p22
Subject(s) - function (biology) , computer science , data mining , customer relationship management , enterprise management , business , process management , database , evolutionary biology , biology
Starting from the view of customer relationship management (CRM), this article expatiates on the important and indispensable function and application of data mining in the marketing, and analyzes the principle and flow of data mining in the application of the enterprise.