Open AccessA Study on the Formation of Regional Brand Based on Industry Cluster
Author(s) -
Aihua Xiong,
Fuhua Wang
Publication year - 2007
Publication title -
modern applied science
Language(s) - English
Resource type - Journals
eISSN - 1913-1852
pISSN - 1913-1844
DOI - 10.5539/mas.v1n4p112
Subject(s) - competition (biology) , business , cluster (spacecraft) , business cluster , principal (computer security) , resource (disambiguation) , brand management , marketing , economic geography , industrial organization , computer science , economics , ecology , computer network , philosophy , epistemology , mechanism (biology) , biology , programming language , operating system
As a new economical development measure, the establishment of regional brand is a work with characters of specialty, technics and system. Regional brand is a sort of resource with independent principal part, but not appendant or decoration. The formation of regional brand is based on industry cluster, takes the regional history and culture as the background, adopts international brand registration method, accordingly enhances the international competition of regional industry cluster and establishes the international brand. The regional brand formation has close relations with industry cluster, and in the formation of regional brand based on industry cluster, various principal parts should exert influences together