Individuals and Organizations: The Sustainability Connect

An individual’s concern for sustainability and an organization’s concern for sustainability are interrelated and is imperative considering the significance of environmental and business sustainability to future organizations. The objective of the research is to understand more about the interrelationship between these two concerns. This relationship is studied under the influence of five demographic variables (Age, gender, employment type, educational qualification and income) and considering the preference for self-interest over common interest. The organization’s concern for sustainability and an individual’s concern for sustainability were found to significantly explain each other. The demographic variables were also found to significantly explain these two concerns. The research is based on a survey instrument and the findings contribute new dimensions to the existing literature on the subject.