Open AccessCan Canadians afford the new Canada’s Food Guide? Assessing Barriers and Challenges
Author(s) -
Sylvain Charlebois,
Meghan Smook,
Brenda Nyambura Wambui,
Simon Somogyi,
Megan Racey,
Don Fiander,
Janet Music,
Isabelle Caron
Publication year - 2021
Publication title -
journal of food research
Language(s) - English
Resource type - Journals
eISSN - 1927-0895
pISSN - 1927-0887
DOI - 10.5539/jfr.v10n6p22
Subject(s) - marketing , population , business , environmental health , medicine
The objective of this study was to investigate Canadian’s awareness and use of Canada’s Food Guide and to explore barriers to adopting the recommendations. We also conducted a cost analysis to measure the affordability of the 2019 Food Guide compared to the previous version. Although 74% of Canadians were aware of the new Food Guide, it ranked low as a preferred source of information; as well, affordability is a top concern when implementing the recommendations. However, eating based on the 2019 Food Guide is more affordable than the 2007 version at food prices in either year. These results bring into question the influence Food Guides have on population’s health behaviour.