Open AccessDevelopment Dilemma in China’s National Sports Tourism Industry and Countermeasures
Author(s) -
Yan Ma
Publication year - 2011
Publication title -
international journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v3n2p119
Subject(s) - dilemma , tourism , china , bottleneck , business , marketing , sports tourism , tourism geography , operations management , economics , political science , philosophy , epistemology , law
After more than one decade development, sports tourism industry does not achieve the expected size and benefit. Industrial development faces bottleneck dilemma. The author reviews the industrial development of past ten years, analyzes the development dilemma of Chinese sports tourism industry by means of files analysis, spot investigation, and interviews, and presents relevant countermeasures, offering theoretical support for the development of sports tourism industry