Open AccessThe Fretful Euro Disneyland
Author(s) -
Yue Wenhe
Publication year - 2009
Publication title -
international journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v1n2p87
Subject(s) - magic (telescope) , theme park , theme (computing) , state (computer science) , economy , business , marketing , history , political science , advertising , law , economics , computer science , tourism , world wide web , physics , algorithm , quantum mechanics
Euro Disneyland a theme park comprised of an updated, state of the art Disney's Magic Kingdom, is a subsidiary of the Walt Disney Company located outside Paris, France, and has experienced numerous complications from its inception. This article introduces the fretful of Euro Disney, analyzes the reasons why it goes to wrong and give the recommendation to overcome the rattrap