Open AccessInvestigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach
Author(s) -
Mingqi Ye,
Ryo Sakiyama,
Marwa Abdulsalam
Publication year - 2022
Publication title -
international journal of marketing studies
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v14n2p98
Subject(s) - human multitasking , latent class model , advertising , class (philosophy) , business , database transaction , variety (cybernetics) , social media , the internet , marketing , computer science , psychology , world wide web , artificial intelligence , database , cognitive psychology , machine learning