Open AccessA Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes
Author(s) -
Alaa Hanbazazah,
Carlton Reeve
Publication year - 2022
Publication title -
international journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v14n2p93
Subject(s) - psychology , character (mathematics) , affect (linguistics) , descriptive statistics , advertising , marketing , ethnic group , sample (material) , business , statistics , sociology , mathematics , geometry , communication , chromatography , anthropology , chemistry