Open AccessHow to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing
Author(s) -
Youngdeok Lee,
Kittichai Watchravesringkan
Publication year - 2022
Publication title -
international journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v14n2p69
Subject(s) - advertising , clothing , brand equity , marketing , framing (construction) , multivariate analysis of variance , brand awareness , context (archaeology) , business , psychology , political science , engineering , geography , structural engineering , archaeology , machine learning , computer science , law