
Branding in Sustainability
Author(s) -
Genni Perlangeli,
Andréa Rea
Publication year - 2022
Publication title -
international journal of marketing studies
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v14n2p47
Subject(s) - leverage (statistics) , originality , sustainability , marketing , social media , business , affect (linguistics) , customer experience , advertising , customer engagement , value (mathematics) , online and offline , psychology , computer science , creativity , world wide web , social psychology , ecology , communication , machine learning , biology , operating system