Open AccessDigital Transformation Journey for Incumbent Banks: The Case Study of Greece
Author(s) -
Aristides Papathomas,
George Konteos
Publication year - 2022
Publication title -
international journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 1918-7203
pISSN - 1918-719X
DOI - 10.5539/ijms.v14n2p13
Subject(s) - pace , position (finance) , digital transformation , institution , marketing , business , digital strategy , empirical examination , empirical research , business model , public relations , digital marketing , sociology , political science , finance , social science , philosophy , social media marketing , geodesy , epistemology , actuarial science , law , geography