A Study of the Neurolinguistic Features of Programming Unhealthy Personality Mindset: A Case Study of the Language of Affection in the Qur’an

For a start, the present study tackles the language of affection in the Qur’an and its role in managing unhealthy personality. Primarily, it provides a full-scale model for programming unhealthy mindsets. The model uses linguistic and neurological tools in the process of analysis. Affectional language is a case in point that shows how language, emotions, and cognition interact to reflect each other. The study highlights the effective role of affectional language in shaping minds. In the same vein, a typical example for the neurological programming process is the Qur’anic representation of the attitudes of some believers at the time of the Prophet Muħammad (PBUH) after a specific battle. This representation reports the initial reaction of the believers which is emotionally shaped. Also, it helps in making proper reactions which are shaped according to the normal pathways of thinking. The process of shaping cognition is carried out according to specific neurological strategies that include the proper process of sensation, retrieval of the previous experience, neuroplasticity, and acceptance. Also, these strategies include self-compassion and compassion for others. Adding to its motivational role in the promotion of forgiveness, it plays the same motivational role for doing justice. Accordingly, the study concludes that the discourse of affection plays an effective role in shutting the door on any potential sign of the hurt-perceived and the righteous indignation reactions. Furthermore, it combats radicalism and extremism in a way that ends all forms of violence.