Open AccessThe Evaluation and Selection of Supply Chain Models for Short-Life-Cycle Products
Author(s) -
Xuenian Zhao,
Qiang Zhou,
Xia Pan
Publication year - 2014
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v9n5p88
Subject(s) - supply chain , business , industrial organization , superstar , mode (computer interface) , selection (genetic algorithm) , marketing , computer science , advertising , artificial intelligence , operating system
Based on the characteristics of short-life-cycle products and the current status of China's flower industry andapparel industry, this paper analyzes the two most commonly used supply chain models, the direct selling–fixedpoint mode and the wholesale–agent mode. In addition, within the framework of growth/share matrix (BCGmatrix), supply chain models for four categories of enterprises (slim-dog enterprise, problem-enterprise,cow-enterprise and superstar-enterprise) were proposed and analyzed.