Open AccessCross-Cultural Management and Organizational Performance: A Content Analysis Perspective
Author(s) -
Mast Afrin Sultana,
Md. Mamunur Rashid,
Muhammad Mohiuddin,
Mohammad Nurul Huda Mazumder
Publication year - 2013
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v8n8p133
Subject(s) - competitive advantage , outsourcing , business , globalization , cultural diversity , diversity (politics) , division of labour , knowledge management , order (exchange) , workforce , cultural intelligence , marketing , public relations , industrial organization , management , political science , economics , economic growth , computer science , market economy , finance , law
Globalization, offshore outsourcing, global value chain and global division of labor have led today’s Business firms to internationalize their activities, therefore, cultural diversity become an important issue in managing the contemporary worldwide workplaces. In fact, it has become a necessity for managers to take this challenge by fully utilizing the potential capabilities of multi-cultural workforce in order to achieve organizational effectiveness. To address this situation, we attempted to understand the impact of cross-cultural diversity management on organizational effectiveness and competitive advantage in an organization. A content analysis method has been used in this article to explain the impact of cultural diversity management in order to accelerate firms’ competitiveness. The outcome of our research indicates a significant and positive correlation of an effective cultural diversity management practices on competitive advantages and organizational effectiveness