Open AccessRegional Development with Cooperative Marketing Strategy: A Case of Cukurova Region, Turkey
Author(s) -
Murat İ̇smet Haseki
Publication year - 2011
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v6n6p98
Subject(s) - harmony (color) , business , value (mathematics) , economic geography , marketing , economics , computer science , art , visual arts , machine learning
In the globalized world, trade barriers between regions and countries are almost non-existent. The disadvantaged regions are negatively influenced from this situation. Therefore, the sources of regions have to be marketed. In the globalized markets, marketing gains particular importance in offering regional resources to in such a way that they can yield value-added and contribute to the development of the region. When the subject of marketing concerns a region, it is imperative to establish cooperation and harmony among the regional dynamics. Thus, the aim of this study is to illustrate how to increase the competitiveness of Cukurova Region of Turkey with the cooperation of the local dynamics. Based on the analyses of the secondary data obtained from the region, some findings will be determined on the subjects of harmony and cooperation between regional development and cooperative marketing in this paper