Open AccessFactors Influencing Students’ Food Choices When Shopping for Food
Author(s) -
Lin Li
Publication year - 2010
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v6n1p165
Subject(s) - exploit , marketing , consumption (sociology) , business , food consumption , food choice , advertising , computer science , economics , agricultural economics , sociology , medicine , social science , computer security , pathology
With the development of society, human beings require more on different aspects of life, especially on food. For coping with the conversion of consumers’ requirement, marketers should master new requirements firstly. In addition, students are treated as a kind of consumers with high consumption on food, and it is necessary for marketers to exploit their new ideas towards food. On account of this, the most efficient way is to do marketing research. This report illustrates three methods of marketing research, comparison among three methods, and advice to marketers