Open AccessA Proposal for Burger King to Take Further Steps in Mainland China
Author(s) -
Jianhan Zhao
Publication year - 2009
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v4n7p31
Subject(s) - mainland china , promotion (chess) , china , mainland , china mainland , political science , development economics , sociology , history , law , economics , archaeology , politics
Through an investigation involving people’s attitude towards Burger King in mainland China, Qualitative analysis was made and some problems emerged such as the promotion deficiency. We rendered possible explanations and feasible suggestions in this paper