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Community Leaders’ Characteristic and their Effort in Building Capacity for Tourism Development in Local Communities
Author(s) -
Fariborz Aref,
Ma’rof Redzuan
Publication year - 2009
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v4n10p187
Subject(s) - tourism , residence , community development , capacity building , position (finance) , community organization , community building , economic growth , business , local community , marketing , positive correlation , geography , political science , sociology , economics , demography , finance , medicine , archaeology , law

Community leaders are an important element of any community and vital to successful community development. In a community capacity approach, community leaders play a vital role in handling the programs and plans towards achieving the goals of the community.This paper investigates relationship between the community leaders’ characteristic and their effort in building capacity for tourism development in local communities of Shiraz, Iran. The results from Pearson correlation showed that there was a significant positive correlation between age, length of residence, length of position held, income with level of community capacity building in tourism development. Spearman rho correlation also found there was a significant positive correlation between educational level, tourism income, extra activities, tourism jobs, and family engaged in tourism activities with level of community capacity building in tourism development.

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