Open AccessStudy on the Synergy of Information Technology Innovation and Marketing Innovation for Commercial Banks
Author(s) -
Xin Li
Publication year - 2009
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 1833-8119
pISSN - 1833-3850
DOI - 10.5539/ijbm.v3n6p13
Subject(s) - business , competition (biology) , marketing , commercial bank , key (lock) , industrial organization , technology innovation , commerce , finance , computer science , ecology , computer security , biology
The competition among commercial banks is increasingly drastic, and the marketing innovation has been one of important strategic choices to make banks win in the market. At the same time, with gradual deepening of bank informationization, the information technology is gradually infiltrating into various innovation activities of the bank and becoming into the new headspring to realize innovation for the commercial bank. This article put forward the synergy between information technology innovation and the marketing innovation for commercial banks, analyzes key factors to realize both synergistic effect, and opens out both mutual relationships in the innovation activity.