Open AccessIntention to Read News on the Internet: A Brazilian Public Analysis
Author(s) -
Renato Fonseca Alves de Andrade,
Carlos Roberto Camello Lima,
Fernando Antônio de Melo Pereira
Publication year - 2015
Publication title -
international business research
Language(s) - English
Resource type - Journals
eISSN - 1913-9012
pISSN - 1913-9004
DOI - 10.5539/ibr.v8n2p51
Subject(s) - the internet , newspaper , reading (process) , exploratory factor analysis , computer science , internet users , logistic regression , world wide web , advertising , perception , service (business) , psychology , business , political science , marketing , machine learning , law , neuroscience