Open AccessInfluence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour
Author(s) -
Alaa hanbazazah,
Carlton Reeve,
Mohammad Abuljadail
Publication year - 2022
Publication title -
international business research
Language(s) - English
Resource type - Journals
eISSN - 1913-9012
pISSN - 1913-9004
DOI - 10.5539/ibr.v15n8p1
Subject(s) - advertising , psychology , perception , association (psychology) , marketing , cross cultural , business , sociology , neuroscience , anthropology , psychotherapist