Open AccessThe Effect of Firm's Brand Reputation on Customer Loyalty and Customer Word of Mouth: The Mediating Role of Customer Satisfaction and Customer Trust
Author(s) -
Mohamed Ali Barakat Ali
Publication year - 2022
Publication title -
international business research
Language(s) - English
Resource type - Journals
eISSN - 1913-9012
pISSN - 1913-9004
DOI - 10.5539/ibr.v15n7p30
Subject(s) - business , reputation , customer satisfaction , marketing , loyalty business model , customer delight , word of mouth , customer retention , service quality , customer advocacy , purchasing , structural equation modeling , advertising , service (business) , mathematics , social science , statistics , sociology