Open AccessGlove Industry Spikes during Covid-19 Pandemic: A Case Study of Comfort Gloves Berhad (CGB)
Author(s) -
Mandy Mok Kim Man
Publication year - 2021
Publication title -
international business research
Language(s) - English
Resource type - Journals
eISSN - 1913-9012
pISSN - 1913-9004
DOI - 10.5539/ibr.v14n10p105
Subject(s) - covid-19 , swot analysis , business , pandemic , glovebox , personal protective equipment , supply and demand , production (economics) , marketing , operations management , engineering , medicine , economics , mechanical engineering , disease , pathology , virology , outbreak , infectious disease (medical specialty) , macroeconomics , microeconomics
The glove industry in Malaysia continues to grow with the strong demand from the domestic and international markets. During the Covid-19 pandemic, the worldwide demand for gloves surges to a higher level due to huge demand for the medical and healthcare usage. This creates opportunities for gloves manufacturers to increase their production lines and produce more gloves to fulfil the markets’ demand. The paper studies the glove industry in Malaysia and applies a case study of Comfort Gloves Berhad, which is a glove manufacturer in Malaysia to look in depth the opportunities and threats faced by glove manufacturers during the Covid-19 pandemic. The authors studied the published resources to collect information and further analysed the data and information collected. This paper discusses the SWOT analysis and Porter Five Forces in influencing the markets. The recommendations and conclusion are provided at the end of the paper.