Open AccessThe School of Mandarin Duck and Butterfly’s Creative Push on Early Chinese Publishing Industry
Author(s) -
Ли Бин
Publication year - 2012
Publication title -
asian social science
Language(s) - English
Resource type - Journals
eISSN - 1911-2025
pISSN - 1911-2017
DOI - 10.5539/ass.v8n12p164
Subject(s) - creativity , publishing , mandarin chinese , butterfly , advertising , management , marketing , business , psychology , art , literature , economics , linguistics , social psychology , philosophy , finance
The School of Mandarin Duck and Butterfly, as an early Chinese popular literature important school, is a participant of early Chinese publishing industry who promoted early Chinese publishing industry development through creativities on publishing from four aspects such as publishing content creativity, graphic design creativity, marketing creativity and cross-media industry creativity.