Open AccessInfluences of Image Communication Paradigm of Sports Information on Sports Behavior of University Students
Author(s) -
Jie Gao
Publication year - 2012
Publication title -
asian social science
Language(s) - English
Resource type - Journals
eISSN - 1911-2025
pISSN - 1911-2017
DOI - 10.5539/ass.v8n11p243
Subject(s) - consciousness , habit , psychology , sport communication , mass media , foundation (evidence) , sport management , multimedia , applied psychology , advertising , social psychology , public relations , communication studies , sociology , computer science , political science , social science , neuroscience , law , business
Image communication paradigm is the most important means of sports information dissemination. As mass communication media, TV, video website and other mass media are means that promote the development of modern sport. With a questionnaire survey on university students in non-sports majors, this article analyses influences of image communication paradigm of sports information on exercise behavior of university students, so as to correctly guide sports consciousness and sports behavior of university students, which is likely to lay a solid foundation for letting students form a good habit of physical training and develop lifelong sports consciousness