Open AccessResearch on the Brand Marketing Strategy of Chinese Clothing Enterprises
Author(s) -
Xiu ying Dai,
Juan Zhang
Publication year - 2010
Publication title -
asian social science
Language(s) - English
Resource type - Journals
eISSN - 1911-2025
pISSN - 1911-2017
DOI - 10.5539/ass.v6n12p54
Subject(s) - clothing , china , business , marketing , clothing industry , brand strategy , brand management , marketing strategy , advertising , commerce , political science , law
China is the world's largest clothing manufacturing country, but China has not the international top clothing brands, How to improve the competitiveness of our clothing brands in the market. This paper analyzed the problems in the development of Chinese clothing brand and put forward the brand marketing strategy of clothing enterprises in China