Open AccessInvestigating the Moderating Role of Enjoyment in the Relationship between Brand Image, Service Quality, and Convenience in Search and Purchase Behaviour in Multichannel Retailing
Author(s) -
Hamideh Bagheri,
Meysam Hemmatishabani
Publication year - 2016
Publication title -
asian social science
Language(s) - English
Resource type - Journals
eISSN - 1911-2025
pISSN - 1911-2017
DOI - 10.5539/ass.v13n1p53
Subject(s) - advertising , online and offline , purchasing , business , service (business) , service quality , nonprobability sampling , quality (philosophy) , channel (broadcasting) , marketing , the internet , perception , psychology , computer science , world wide web , sociology , computer network , population , neuroscience , operating system , philosophy , demography , epistemology