Open AccessEffects of Individualism-Collectivism on Chinese Organizational Citizenship Behavior: Focused on Mediating Effects of Trust
Author(s) -
Jaehoon Rhee,
Xiaofei Zhao,
Kim Choong-Hyun
Publication year - 2016
Publication title -
asian social science
Language(s) - English
Resource type - Journals
eISSN - 1911-2025
pISSN - 1911-2017
DOI - 10.5539/ass.v12n3p177
Subject(s) - collectivism , individualism , psychology , organizational citizenship behavior , social psychology , china , value (mathematics) , nature versus nurture , organizational commitment , sociology , political science , machine learning , computer science , anthropology , law
For an organization, its’ members’ individual value-orientations play an important role in affecting on their organizational behavior. As China has been known as a collectivist country, its’ cultural value-orientation impact all the Chinese people. However, a growing spirit of “Chinese-style” individualism appeared gradually. Even though some studies have display the relationships between individualism-collectivism and OCB, lacking of the empirical studies of demonstrating that relationships in China even use the Chinese OCB dimensions urged this study with considering the mediating roles of trust. Individual level data has been acquired by 382 Chinese labors. Results indicate a positive relationship between collectivism and Chinese OCB mediated by trust. This study strengthens the Chinese OCB dimension which is still a limited one. Also results provide the guidelines for HR managers when recruiting or making training programs, select collectivists or improve the individuals’ collectivism is very important. Results suggest that while individual behavior in the organizations, they should nurture their collective orientations as to exhibit a high level of OCB which will lead to work performance later. During this process, if they trust in their organizations or their supervisors, a higher level of OCB will be acquired and then switched into later job effectiveness.