Open AccessInvestigating the Impact of the Social Media Branding on Purchase Intention in the African Context
Author(s) -
Peter Nyara Bashir Burle,
Ning Wang,
Anding Zhu
Publication year - 2022
Publication title -
international journal of economics business and management studies
Language(s) - English
Resource type - Journals
eISSN - 2304-6945
pISSN - 2226-4809
DOI - 10.55284/ijebms.v9i1.659
Subject(s) - social media , context (archaeology) , business , advertising , marketing , corporate branding , brand equity , political science , paleontology , law , biology