Open Access"A STUDY ON THE EFFECTIVENESS OF THE PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOUR OF THE MOBILE PHONES"
Author(s) -
Rachita Ota,
Sushree Sangita Ray,
Ms. Arpita Barik
Publication year - 2022
Publication title -
international journal of research publication and reviews
Language(s) - English
Resource type - Journals
ISSN - 2582-7421
DOI - 10.55248/gengpi.2022.3.7.13
Subject(s) - business , variety (cybernetics) , advertising , appeal , marketing , computer science , artificial intelligence , political science , law