Open AccessImpact of Social Media on Consumer Buying Behaviour with References of Clothes
Author(s) -
Professor Anirudh Tambe,
Arihant Jain,
Rakesh Kumar
Publication year - 2022
Publication title -
international journal of research publication and reviews
Language(s) - English
Resource type - Journals
ISSN - 2582-7421
DOI - 10.55248/gengpi.2022.3.3.8
Subject(s) - clothing , purchasing , social media , advertising , descriptive statistics , marketing , business , consumer behaviour , statistical analysis , political science , statistics , mathematics , law
Facebook, Snapchat, Instagram and other social media apps encourage social media and also assist to advertise trendy and attractive clothing, which impacts more clients and raises the demand for clothing purchases. This paper's goal is to learn about the effects of social media on clothing-related consumer purchasing behaviour. Quantitative research technique emphasises objective measurements and statistical data, Descriptive research method is for demographic data and their features, Innova research method for innovation, and Chi-Square, which utilises statistical data to compare observed findings with predicted outcomes. Ecommerce has drawn in more consumers because it gives them the freedom to make more informed purchasing decisions and to eval uate the post-purchase cost of their purchases without the participation of a retailer. As a consequence, buyers are more likely to buy garments for social occasions.