Open AccessScope, Opportunities and Challenges of Digital Marketing in Indian Context
Author(s) -
Zeena Premila Cutinha,
S Sriranjani Mokshagundam
Publication year - 2022
Publication title -
international journal of research publication and reviews
Language(s) - English
Resource type - Journals
ISSN - 2582-7421
DOI - 10.55248/gengpi.2022.3.10.8
Subject(s) - digital marketing , marketing , business , context (archaeology) , the internet , scope (computer science) , marketing mix , marketing management , digital economy , return on marketing investment , marketing research , business marketing , political science , computer science , paleontology , world wide web , law , biology , programming language