Open AccessFirms Growth Strategies in Greece – The Case of KriKri S.A
Author(s) -
Ioanna Dimitrakaki
Publication year - 2022
Publication title -
international journal of social sciences and english literature
Language(s) - English
Resource type - Journals
ISSN - 2576-683X
DOI - 10.55220/2576683x.v5i1.114
Subject(s) - profitability index , diversification (marketing strategy) , business , earnings before interest, taxes, depreciation, and amortization , industrial organization , business administration , accounting , finance , marketing , earnings
The aim of this project was to examine firms’ growth strategies followed by Greek enterprises, focusing in the case of KriKri SA: a firm that produces dairy products located in Serres, a province of North Greece. The analysis was based exclusively in the usage of secondary data. The result indicated that KriKri follows four types of growth strategies, namely: 1) Market penetration, 2) New product development, 3) Diversification, and 4) International Growth. The firm has successfully implemented the aforementioned practices and this is reflected in its overall business performance (Sales, Profits, EBITDA, etc.). In conclusion, the project highlighted the importance of growth for firms and organizations as a key element for increasing their profitability and ensuring their viability. It is also indicative that the firm achieved a substantial growth despite the economic crisis that affected negatively the Greek economy (OECD, 2021) and the appearance of the COVID 19 outbreak.