Open AccessTHE INFLUENCE OF SERVICE QUALITY AND PROMOTION ON CUSTOMER DECISIONS
Author(s) -
Deani Dhiwanti,
Soelaiman Sukmalana
Publication year - 2021
Publication title -
jurnal ekonomi, bisnis dan entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2443-0633
pISSN - 2443-2121
DOI - 10.55208/jebe.v15i2.240
Subject(s) - promotion (chess) , business , marketing , service quality , quality (philosophy) , advertising , islam , service (business) , social media , computer science , geography , political science , philosophy , archaeology , epistemology , politics , world wide web , law
One of the essential factors in marketing the Islamic banking sector is the customer's decision to save. This study aims to determine the effect of service quality and promotion on customer decisions to save. For this reason, the researcher uses a survey approach to nasals at one of the Islamic banking in Bandung City with 100 customers as respondents. This study uses a descriptive and verification approach to answer the posed problem formulation. The study results indicate that there is a significant effect of service quality and promotion on customer decisions to save. The results of the study recommend promoting through social media such as Instagram Ads, Facebook Ads, and Youtube Ads and increasing QRIS merchants to attract new customers under the age range of 30 years.