Open AccessANALISIS PENGARUH INFLUENCER SOSIAL MEDIA TERHADAP KEPUTUSAN MASYARAKAT INDONESIA DALAM PEMBELIAN CRYPTOCURRENCY
Author(s) -
R. Aditya Rayhan Zanesty,
Tio Arya Dewa Prakarsa,
Intania Chantika Alina,
Nur Aini Rakhmawati
Publication year - 2022
Publication title -
bisnis dan iptek/bisnis dan iptek
Language(s) - English
Resource type - Journals
eISSN - 2502-1559
pISSN - 1410-6949
DOI - 10.55208/bistek.v15i1.248
Subject(s) - cryptocurrency , popularity , indonesian , influencer marketing , purchasing , advertising , business , social media , investment (military) , marketing , psychology , political science , computer science , social psychology , computer security , politics , linguistics , philosophy , relationship marketing , law , marketing management
Cryptocurrency is increasingly showing its popularity as an investment medium that is increasingly taking the attention of the Indonesian people, both common people and experts. This phenomenon is prone to market manipulation by pumping and dumping certain cryptocurrency entities, trapping novice investors. The respondents of this study were taken from Indonesian people who have cryptocurrencies and social media users. The method used in this study is a descriptive quantitative research method with a total of 151 respondents. The data instrument used in this study was a questionnaire distributed online. The results obtained through surveys that have been conducted prove that social media influencers have a positive and significant influence on Indonesian people's cryptocurrency purchasing decisions.