Open AccessANALISIS BISNIS MODEL CANVAS PADA OPERATOR JASA ONLINE RIDE-SHARING NOOMPANG
Author(s) -
Yuniati Fransisca,
Nidya Novalia,
Amalia Darawati
Publication year - 2020
Publication title -
bisnis dan iptek/bisnis dan iptek
Language(s) - English
Resource type - Journals
eISSN - 2502-1559
pISSN - 1410-6949
DOI - 10.55208/bistek.v14i1.224
Subject(s) - business , sharing economy , business model , profit (economics) , profit model , car sharing , exploratory research , profit sharing , business model canvas , marketing , data collection , service (business) , computer science , world wide web , transport engineering , engineering , economics , finance , statistics , mathematics , sociology , anthropology , microeconomics
Innovation in the transportation sector with the principle of sharing economy has created a new service industry sector, namely online ride-sharing services. Companies can display in a simple but comprehensive manner the nine essential components of a business. A business model is a method that helps companies tell stories about the internal conditions of the company. This study aims to analyze the business model of Noompang using the Business Model Canvas analysis. This research uses descriptive-exploratory method. Data collection using the ghost interview method to the selected driver. Data obtained from interviews with partners, both drivers and passengers Noompang in Bandung - Jakarta and the results of studies of supporting literature. The results obtained from this study are that Noompang benefits from profit sharing with partner companies, profit sharing with driver partners, benefits from the Ovo e-wallet, and benefits from Google / Apple on application downloads.