Open AccessPengaruh Lokasi dan Harga terhadap Keputusan Pembelian di Farmers di Wilayah Cianjur, Jawa Barat
Author(s) -
Nurjaya Nurjaya,
Rahmat Taufiq Dwi Jatmika,
Uus Ahmad Husaeni,
Dadang Yudih
Publication year - 2021
Publication title -
jurnal tadbir peradaban
Language(s) - English
Resource type - Journals
eISSN - 2775-1872
pISSN - 2775-1880
DOI - 10.55182/jtp.v1i2.42
Subject(s) - purchasing , statistics , econometrics , statistical hypothesis testing , regression analysis , table (database) , economics , purchasing decision , mathematics , operations management , computer science , data mining
This study aims to determine the effect of location and price on purchasing decisions at Farmers in the Cianjur Region, West Java. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that location has a significant effect on purchasing decisions by 46.1%, hypothesis testing is obtained t count > t table or (8.959 > 1.986). Price has a significant effect on purchasing decisions by 36.5%, hypothesis testing is obtained t count > t table or (7.343 > 1.986). Location and price simultaneously have a significant effect on purchasing decisions with the regression equation Y = 12,541 + 0,425X1 + 0,424X2 and the contribution of influence is 55.5%, hypothesis testing is obtained F count > F table or (57.897 > 2,700).