Open AccessWhen a word equals a deed. Social impact through media and how to measure it
Author(s) -
Ju. Ageeva
Publication year - 2022
Publication title -
pozitivnye izmeneniâ
Language(s) - English
Resource type - Journals
ISSN - 2782-5817
DOI - 10.55140/2782-5817-2021-1-1-22-29
Subject(s) - deed , social media , element (criminal law) , relation (database) , measure (data warehouse) , public relations , profit (economics) , business , computer science , political science , economics , microeconomics , world wide web , law , database
Among those who are engaged in the implementation of social change projects, be it business, non-profit organizations (NGOs) or even the state, it is difficult to find those who would consider media coverage of their projects as a significant element of social influence. To find a change in people’s attitudes through the use of media, the change of their behavioral models in relation to the social problem solved by the project and to see it in the description of the project goals is possible only in a situation where the project objective is the information campaign implementation.