Open AccessThe Impact of TikTok Fashion Haul Videos Towards Generation Z's Purchase Decision in Indonesia
Author(s) -
Maria Pangalila,
Fitri Aprilianty
Publication year - 2022
Publication title -
international journal of business and technology management
Language(s) - English
Resource type - Journals
ISSN - 2682-7646
DOI - 10.55057/ijbtm.2022.4.3.33
Subject(s) - advertising , attractiveness , context (archaeology) , social media , credibility , business , word of mouth , source credibility , product (mathematics) , perception , marketing , psychology , computer science , political science , paleontology , geometry , mathematics , neuroscience , world wide web , psychoanalysis , law , biology