Open AccessThe Effect of Nano-Influencers on Instagram Toward Consumer Purchase Decision on Local Skincare Brand
Author(s) -
Stefan Lie,
Fitri Aprilianty
Publication year - 2022
Publication title -
international journal of business and technology management
Language(s) - English
Resource type - Journals
ISSN - 2682-7646
DOI - 10.55057/ijbtm.2022.4.3.31
Subject(s) - influencer marketing , business , advertising , marketing , purchasing decision , product (mathematics) , purchasing , brand awareness , social media , relationship marketing , marketing management , computer science , geometry , mathematics , world wide web