Open AccessInstagram Content Influence on Agri-Cultured Brand Awareness: The Mediation of Green Brand Image
Author(s) -
Raditya Almuricha,
Rendra Chaerudin
Publication year - 2022
Publication title -
international journal of business and technology management
Language(s) - English
Resource type - Journals
ISSN - 2682-7646
DOI - 10.55057/ijbtm.2022.4.3.24
Subject(s) - likert scale , brand image , advertising , social media , marketing , business , mediation , brand awareness , promotion (chess) , brand management , test (biology) , mathematics , computer science , sociology , statistics , paleontology , social science , politics , world wide web , political science , law , biology