Open AccessThe Perceived Credibility of Instagram Influencer and The Impact of Beauty Products Unboxing Videos on UTAR Students
Author(s) -
Nurlida Ismail,
Hui Chen,
Ho Kah,
Zhi Leong
Publication year - 2022
Publication title -
international journal of business and technology management
Language(s) - English
Resource type - Journals
ISSN - 2682-7646
DOI - 10.55057/ijbtm.2022.4.1.12
Subject(s) - credibility , influencer marketing , advertising , beauty , social media , product (mathematics) , focus group , business , marketing , political science , relationship marketing , marketing management , geometry , mathematics , law