Open AccessThe Impact of Collaboration Between McDonald’s and BTS on Indonesia’s Generation Z
Author(s) -
Andaris Hertiar
Publication year - 2022
Publication title -
asian journal of research in business and management
Language(s) - English
Resource type - Journals
ISSN - 2682-8510
DOI - 10.55057/ajrbm.2022.4.3.49
Subject(s) - snowball sampling , advertising , product (mathematics) , demographics , marketing , business , meal , value (mathematics) , path analysis (statistics) , perception , psychology , mathematics , sociology , statistics , food science , chemistry , demography , geometry , neuroscience